Consumers flocking one of the biggest MAF Carrefour outlets at the Mall of Emirates in Dubai were cheering and warmly welcomed new fresh products of avocado and passion fruits from Rwanda on Sunday 10 January 2021.

Ambassador Emmanuel Hategeka along with Minister Counsellor Edouard Bizumuremyi were hosted by the Vice President of MAF Carrefour UAE during the official launch of fresh products from Rwanda in Carrefour outlets for the first time.

Speaking at the launch, Ambassador Emmanuel Hategeka thanked the leadership of MAF Carrefour for opening the gates to Rwanda’s quality fresh products following a supply of goods partnership agreement signed with National Agricultural Export Board ( NAEB) - Rwanda in November 2020. “This is an exciting partnership and one that benefits multiple players including Rwandan farmers, our national airline and consumers in UAE who will enjoy quality fresh products delivered timely thanks to regular flights to Dubai by Rwandair. We look forward to growing the product base and sustaining the market opportunity,” he said.

“We thank MAF Carrefour for this agreement and the trust they have in agriculture produce from Rwanda. Our exporters are happy to supply horticulture produce that fit clients’ taste in a regular basis,” CEO, Mr. Claude Bizimana, Chief Executive of NAEB reiterated.

Carrefour hypermarket and supermarkets operate in 30 countries across the Middle East, Africa and Asia. With its 320 stores, it serves more than 750,000 customers daily.